March 31, 2026
What to know about using AI in journalism There are easy, practical ways to bring AI into your journalism workflow without crossing ethical lines or coming […]
January 20, 2026
How to figure out newsletter frequency Newsletter conversations can start in many places — newsletter name, design, marketing strategy, content strategy, calls to action, and frequency. What […]
January 14, 2026
Stop burying your newsletter pitch (and why I put mine 15 seconds in) I’m not a salesperson. Never have been, probably never will be. I don’t […]
January 5, 2026
What local broadcasters must do now to win on YouTube The new year is coming in hot, as evidenced by Tom Sly’s excellent piece at TV […]
January 2, 2026
How a daily Oklahoma newsletter hit 60% open rates — and what businesses can learn I started a newsletter in January 2025 to satisfy my need […]
August 9, 2025
How Journalists Can Leverage the Marketing Funnel to Grow Their Audience and Business By Ryan Welton, Founder of Doable Digital Media In the world of digital […]
July 5, 2025
You’ve probably heard it — “SEO is dead.” Spoiler: it’s not. It’s just evolved, and if you’re still running the same playbook from 2010, that’s the […]
July 1, 2025
A former boss of mine in Oklahoma City, who is now the news director of an awesome local TV station in Charlotte, North Carolina, used to […]
May 17, 2025
In an era where information flows at unprecedented speeds and through countless channels, newsrooms across the country are facing a reckoning. The traditional models of journalism […]